Free Search Console tool
You're only 1 minute away from your free non-branded search report
Getting non-branded searches from Search Console is complex. This free report gives you the details in just 1 minute.
- No SiteGuru account needed
- 100% free
Google asks which account to use and for read-only access to Search Console. Then you choose a website.
| Branded | 36% | 947 clicks |
|---|---|---|
| Non-branded | 64% | 1,662 clicks |
Top non-branded keywords
- no index checker296
- noindex checker218
- site guru195
- no index tag checker63
How does it work?
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Connect Google Search Console
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Add your brand name to distinguish between branded and non-branded keywords
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That's it! You'll get your full non-branded keyword report!
Privacy
About branded & non-branded searches
Branded and non-branded searches are two very different organic traffic drivers.
Branded searches
A branded search term is a search term that includes your brand name. This includes typos and alternate spellings.
Non-branded searches
Non-branded searches are the opposite: they do not include your brand name or any variant of it. The search intent is mostly informational. Instead, people are looking for specific products or information without having a specific brand in mind.
Non-branded search terms drive considerably more new visitors to your site, whereas branded search terms drive mostly returning visitors who are familiar with your brand.
Why it matters
Most SEOs focus on non-branded search traffic. The reason for this is that branded search terms will often rank well without too much effort: most sites have no problem ranking for their own brand name.
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